E - Business TMIS 4309

Course description:

This course introduces students to various aspects and models for e-business. It describes the basic principles of e-business technologies. Upon the completion of this course, students should have a good working knowledge of e-business concepts, applications and technologies. It examines the linkage of organizational strategy and electronic methods of delivering products, services and exchanges in inter-organizational, national, and global environments. Information technology strategy and technological solutions for enabling effective business processes within and between organizations in a global environment are considered. In the lab, students should practice the tools for developing commercial websites. At the end of the course, students should create, modify, enhance and publish an e-commerce web site.

Course Aims:

This course aims to enable the student to:
  • Identify and explain the variety of e-business models.
  • Determine an appropriate e-business model and apply it to a specific business.
  • Enhance the competitiveness of an organization by deploying innovative information and communication technology throughout an organization and beyond, through links to partners and customers. 
  • Define and describe characteristics of a traditional market economy.
  • Understand how to improve Customer Relationship Management (CRM), and how to use the electronic tools for customer services in ECRM.
  • Learn how to design and develop a complete commercial website using appropriate tools.

Course outcomes:

Upon completion of the course, students should be able to:
  • Understand the changes in the business environment enabled by modern information and communication technologies.
  • Understand how e-business systems are linked to the organizational environment, and how they affect and are affected by the context in which they are built.
  • Understand the requirements for starting an online business.
  • Have skills to design technology and communication ways for publishing e-business.
  • Have an introduction to the technical architecture and the detailed technology solutions that are required to implement reliable and efficient   e-business solutions.
  • Discuss and work in a group in order to design a new online business idea.
  • Develop a complete e-commerce website.