Course description:
Modern commerce is at a point in its evolution where engineer-driven product design does not drive purchase decisions. Instead, rich, immersive end-user experiences that permeate social groups are required to connect with customers. Almost any job function – especially in the online space - can benefit from user-centric design thinking.
This course will introduce you to the latest tools, techniques, and methodologies used by leading agencies and enterprises to develop world-class user experiences. Topics include market research and analysis, user personas, mental models, information architecture and wireframes, prototyping, and usability testing.