Feasibility Study MGNE 4327

Course description:

This course entails the development of analytical and conceptual skills required to test the feasibility of a business concept in the market. It requires students to undertake field research, develop and think critically about a business concept, answer fundamental questions about strategic, marketing, financial, operational, and human resource issues.

Course Aims:

Upon completion of the course, students will be able to:
  • This course provides students with an insight as to how entrepreneurs think. Entrepreneurs are not risk takers; they are risk managers.  Feasibility is the process by which they assess and manage risk.  
  • Feasibility is a combination of first taking an idea and turning it into a concept.  That concept is then tested to assess the market risks, the distribution risks, the perceived value of the benefits and finally the financial risks.  Inherent in any new venture analysis are the people resources required and their availability. 
  • The Entrepreneur Program encourages students to approach this course by using it as background for becoming an entrepreneur or, in their own career choices, to be able to deal with the recognition, evaluation and exploitation of opportunities.  Our primary goal is to help you create a successful venture or to become part of the entrepreneurial team managing an emerging business.

Course outcomes:

By the successful completion of this unit, students will be able to: 
  • Be able to develop an effective business concept that can be tested. 
  • Demonstrate analytical and critical thinking skills through the process of completing a feasibility analysis for a new venture. 
  • Demonstrate primary and secondary research skills. 
  • Build an effective and persuasive case for the feasibility of a business concept they have chosen. 
  • Effectively present their feasibility analyses before a panel of judges from the market.