Business Communications MGNE 4318

Course description:

Emphasizes effective written, oral, and electronic communication. A special focus is placed on achieving specific outcomes, solving problems, and eliciting positive response through carefully organized and designed memos, letters, reports, presentations, report, proposal and all forms of business communication. The course will always discuss the practical application of the things we are studying and how they are used in the real world of business.

Course Aims:

Upon completion of the course, students will be able to:
  • To understand and demonstrate the use of basic and advanced proper writing techniques that today's technology demands, including anticipating audience reaction, 
  • To write effective and concise informal and formal business correspondence, also different forms of business reports and proposals.
  • To plan successfully for and participate in meetings and conduct proper techniques in telephone usage, events and exhibitions organizing.
  • Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships, and utilize electronic presentation software.
  • To understand the international communication.

Course outcomes:

By the successful completion of this unit, students will be able to:
  • Examine the communication process, how human behaviour affects communication, and how cultural differences impact the business environment.
  • Apply business writing principles to plan and compose clear, concise, and accurate business letters and memos that accomplish writer goals.
  • Match the appropriate communication channel with a specific business situation.
  • Identify and solve business problems through researching and reporting the findings in formal and informal reports using business writing mechanics and design.
  • Summarize report findings in a PowerPoint presentation utilizing charts, graphics, and other techniques to enhance an oral presentation to a group.
  • Demonstrate understanding of the job search process by creating a resume and application letter.
  • Apply previously learned word processing skills to create, revise, and print business documents.